ROANOKE, Va. — Prices at most West Virginia Kroger locations will be cut, the grocery store company announced this week. Another change will also be coming: ending the senior discount program.
Company spokeswoman Allison McGee told The Charleston Gazette-Mail said prices on about 3,000 items will be reduced, including on meat and natural foods. The items selected were bought more often by customers.
She also said it will work to inform affected seniors about the program’s end, which is May 23. Customers 59 years or older currently receive a 5 percent discount on Tuesdays at most locations in the state.
It is not clear why the program is ending.
The change affects stores in the chain’s Mid-Atlantic division, which includes stores in Virginia, Kentucky, Ohio and Tennessee.
Stores in the Wheeling area will not be affected by the change as those locations are part of a different division.