CHARLESTON, W.Va. — The logo for Oreo, the famous cookie produced by Nabisco, will have faded “Os” temporarily to encourage people to donate blood.
Oreo and other brands will eliminate the use of the letters “A,” “B” and “O” in an effort to raise awareness about the importance of blood drives.
The American Red Cross announced its Missing Types campaign on Monday to recruit new blood donors, with the vanishing letters representing the blood types.
Erica Mani, regional executive director for the American Red Cross, said there has been a yearly decline of 80,000 donors.
“We know that we’re not going to be able to keep up with the requirements for the nation’s blood supply if that keeps happening,” she said. “We have amazing donors who come regularly to give blood. What we would love to see is that continue, but also to add more people to those roles and get more people willing to roll up their sleeves and give that blood that is needed so badly.”
Other brands partnering with the Red Cross include Google, Facebook and Snapchat.
“You take notice when those letters are missing from the signage that you see every day. Please take notice the fact that if those types are missing in the blood arena on the shelves of our hospitals, then we are going to have lives terribly impacted without that blood,” she said.
According to Mani, someone in the United States needs blood every two seconds. Anyone interested in donating blood can call 1-800-RED-CROSS or visit www.redcrossblood.org for more information.