The weather outside has been far from frightful and the sales inside the stores have been quite delightful. That’s the word from West Virginia Retailers Association President Bridget Lambert.
“The weather has remained good. When the weather is warm, people like to get out and enjoy the season,” Lambert told MetroNews Wednesday.
So far they’ve been enjoying it a lot. Lambert says her initial fears about the retail season shortly before Black Friday have been replaced with lots of dollar signs.
Back in late October and early November several mines announced major closures. But she says that doesn’t seem to have dampened the season or prevented most from pulling out their wallets and forking over their cash.
“We’ve had good traffic in all the stores and online sales have been very good,” according to Lambert.
But it’s not just the big stores that are benefiting. Community-based businesses have been pulling in the sales as well.
“Some of the hometown merchants that are on main street have held promotional Saturdays where they want to draw in consumers for their retail market,” she said. “Those seem to be working very well for those areas that have done that.”
Lambert says we’ll know next week exactly how profitable a holiday season it turned out to be.
In the meantime, she says shop away.
“The retailers have saved some of the best deals for this last minute rush through this weekend because we had three extra shopping days,” Lambert said.