CHARLESTON, W.Va. – It used to be Black Friday was the day for deals. Move that up a few hours and Thanksgiving evening is the new black.
Charleston Town Center Mall is on point this year with stores opening on Thanksgiving Day.
“It is a new national trend and sensation,” explained Lisa McCrackin, the Town Center’s Marketing Director. “It’s eat, shop and party.”
The early opening is mandatory for stores. That means about 90 percent of retailers will welcome in customers after the day’s festivities are done.
“After the football, after the Macy’s Thanksgiving Day Parade, after we’ve feasted with our families, at 8:00 Thursday night Charleston Town Center opens.”
In fact, the mall will be open from 8 p.m. Thursday through 10 p.m. Friday. Add it up and you have 26 hours of non-stop shopping. McCrackin said people who love bargains want to get that earlier start.
“What we hear from our shoppers is it’s much more fun to stay up late and shop then to get up really early, in the wee hours and the cold and the dark, and then try to come out and shop,” according to the marketing director.
The deals won’t be confined to the large anchor stores. Last year, more than a thousand people were waiting outside Victoria’s Secret when they opened for their door-buster sale. McCrackin expects just as many this year.
Just to up the excitement, McCrackin said at midnight they’ll be handing out $1,000 worth of mall gift cards at center court. Then throughout the early morning hours, retailers will have gift cards to give away. But you have to be there in order to qualify.