SALEM, W.Va. — Salem International University is preparing for not only a name change but a new identity.

The school’s Board of Trustees approved to change the institution’s name to Salem University at its September board meeting.

“The purpose of the name change is to recognize the heritage and tradition this school has developed over the past 129 years, while establishing a new foundation from which to move into the future,” said Mr. Danny Finuf, president and CEO of Salem University. “The change also embodies the important role the City of Salem, as well as the State of West Virginia, have played and continues to play in our success.”

In conjunction with the name change, the school has launched a new and more modern brand identity package, including the introduction of the flagship “Salem University” wordmark, a stand-alone letter mark represented by the letter “S” with claw marks, as well as graphics displaying the Salem Tiger Head and Tiger Paw.

“We are excited to embrace the new logos that embody the vibrant brand of Salem University, and have already received positive feedback from students, alumni and fans,” said Finuf. “This fresher, bolder look will start appearing on all University collateral, to include uniforms and clothing items.

“We look forward to a bright future as we serve students from West Virginia, the United States and many countries around the world through both our campus-based and online educational offerings,” he added.

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