PARKERSBURG, W.Va. — The West Virginia Secondary School Activities Commission announced a strategic partnership with MetroNews and Pikewood Sports, including a live video stream of the upcoming Super Six football state championships in December.
MetroNews and Pikewood Sports provided video streams all of the WVSSAC baseball state tournament games, along with the boys and girls basketball title games, at the MetroNews Channel of WVMetroNews.com.
“We are excited to expand our partnership with MetroNews to create marketing opportunities that will benefit high school sports in West Virginia,” said WVSSAC Executive Director Bernie Dolan. “MetroNews has been a partner to the WVSSAC as a media rights-holder for more than 30 years. This expanded role will contribute to our mission to serve our schools and student-athletes.”
MetroNews and its subsidary Pikewood Sports will focus on growing the corporate sponsor program by partnering with businesses that recognize and support the importance of high school sports. MetroNews and Pikewood Sports are divisions of West Virginia Radio Corporation.
“MetroNews has embraced the mission of high school sports in West Virginia for more than three decades,” says WVRC President and CEO Dale B. Miller. “Now with the resources of Pikewood Sports we are excited about the opportunity to create excellent marketing opportunities for businesses who share the same vision for high school sports and to have a role in assisting Bernie and his staff to serve more than 86,000 students in our state.”
About the WVSSAC
The West Virginia Secondary School Activities Commission is the main governing body of high school sports and marching bands in West Virginia. Member schools are divided into three classes by total enrollment in grades 9-12. Sports administered by the WVSSAC include football, boys’ basketball, girls’ basketball, baseball, cheerleading, golf, softball, boys’ and girls’ track, volleyball, boys’ and girls’ soccer, boys’ and girls’ cross country, boys’ and girls’ tennis, boys’ and girls’ swimming and wrestling.
About MetroNews
MetroNews is the leading source for news and information in the state of West Virginia. The MetroNews radio network is comprised of 61 stations which deliver hourly newscasts and feature programming including daily programs Talkline, Hotline and Sportsline. In addition, MetroNews delivers live and on-demand video programming via the MetroNews Channel on its WVMetroNews.com website. MetroNews, a division of West Virginia Radio Corporation, has owned the West Virginia high school championship football, basketball, baseball and media rights since 1986. WVRC also owns and operates 32 radio stations throughout West Virginia and Maryland, and Pikewood Creative, an Emmy-winning video production firm.
About Pikewood Sports
Pikewood Sports specializes in making brands resonate through inspiring sports multimedia and advises brands in their sports marketing investments by identifying, negotiating and activating strategic partnerships. Pikewood Sports, a division of West Virginia Radio Corporation, has been involved in the development and production of media/marketing rights for the Pony League World Series, Mountain East Conference, the NCAA Division II football championships, the Cancer Research Classic and other national and regional events.