WHITE HALL, W.Va. — First Exchange Bank CEO Bill Goettel has announced plans to retire after 32 years on the job.
The bank board has named Clayton Rice, current chief lending officer, as the next CEO, effective Nov. 1.
“The Board of Directors is deeply grateful for the leadership and vision that Bill Goettel has provided during his tenure. Under his guidance, First Exchange Bank has continued to grow while staying true to our mission of serving our communities. We are excited to welcome Clayton Rice as our next Chief Executive Officer and are confident in his ability to lead us into a new era of growth, innovation, and community impact,” Board of Directors Chairman James Boyers said.
Rice comes to the role with more than 30 years of banking experience, including 18 years in leadership roles and a decade as a business owner. He brings a complete understanding of commercial, retail banking and has been vital in expanding the bank’s lending portfolio and supporting economic growth across North Central West Virginia since his arrival in 2023. In 2025, he was promoted to the position of chief lending officer.
Rice is also a member of Bridgeport City Council.
“I am humbled and honored to be entrusted with the role of CEO at First Exchange Bank,” Rice said. “First Exchange Bank has a remarkable history of community service and customer commitment, and I look forward to working with our employees, customers, and community partners to build on that legacy. Together, we will continue to grow, innovate, and make a positive impact in the communities we serve.”
First Exchange Bank has served Marion, Monongalia and Wetzel counties since 1932.